Tailored to entry level wine drinkers, each bottle was designed to reflect the wine's overall bouquet as well as the various filtering processes that go into its production. Since those who are new to wine don’t focus on brand and have a hard time remembering what types of wine they prefer, the letter on the front of the bottle doubles as a memory queue for each varietal.

Introducing a new grape and region to an overcrowded marketplace requires a different approach to bottle design. Small and simple design decisions created something that was unexpected, playful and light-hearted. This approach establishes an instant dialogue with the viewer, makes it stand apart on the shelf, and accurately describes the taste and lightness of the wine itself.

Kalecik Karasi, a grape from the Anatolia region of Turkey is full of heritage and bursting with taste. Initially made in 3200 BC (1,700 years before glass was invented), this wine was some of the first to have ever existed. Working to find a modern twist that nodded at both the region's uniqueness and the historical significance of the wine, the bottle was designed backwards harnessing other Turkish crafts from the same era: their distinctive lace and architecture.

Utilizing the name of the brand 'Vinkara' ("Vin", meaning: vine or wine – and "Kara", meaning land), the bottle design made use of traditional Turkish lace patterns to create vines that conformed to silhouettes of classical Turkish architecture.