As one of the very first case providers, XtremeMac (XM) established themselves early on as one of the leading accessory providers for Apple products. As time went on, XM couldn’t reinvent itself fast enough to stay relevant in a fiercely competitive space. We refocused XtremeMac to help them to not only resonate with their audience, but also empower the company to think more creatively about it’s business through “Boldly Go,” an integrated campaign.

Starting with their products, we helped XtremeMac craft guidelines to create protective gear that had a bold perspective. It was important to ensure that each touch point on the product felt tuned to their brand, so every activation point on their products was highlighted with a streak of flourescent orange.

We relaunched the XtremeMac brand across all of their digital channels, and built new communication channels and content tailored to the Apple enthusiast. As an homage to Apple, no flash was used, instead we created modular interfaces that fluidly conformed to the screen size of each device using more modern tooling. The site was built to work seamlessly across all apple devices, like the iPad and iPhone.